Pure Color Protect Shampoo (Previously Crème Moist)                250ml / 1 ltr
Strengthening shampoo for chemically treated hair
Gently cleanses fragile and brittle hair while restoring lustre. Contains Aloe Vera and Rosa Canina to strengthen and smooth hair while maintaining colour.
Benefits : Strengthens, smooths and maintains colour.
PH Level: 5.5-6.5
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Pure Color Protect Conditioner (Previously Crème Masque)         200ml / 1 ltr
Strengthen conditioner for chemically treated hair
Conditions while locking in colour and shine without heaviness or build up. Contains Coconut and Wheat Proteins to rebuild strength and elasticity in damaged hair.
Benefits : Rebuilds strength and elasticity.
PH Level: 2.5-3.0

Pure Curl Shampoo (Previously True Curls shampoo)                     250ml / 1 ltr
Curl enhancing shampoo for curly or permed hair
Gently cleanses while revitalizing and restoring bounce to curls. Contains Lemon Grass and Orange Peel to add lustre and
sheen to hair.
Benefits : Provides body, manageability and shine.
PH Level: 5-6
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Pure Curl Conditioner (Previously True Curls Conditioner)            200ml / 1 ltr
Curl enhancing conditioner for curly or permed hair
Moisturizes, shapes and revitalizes curls. Contains Lemon Grass and Orange Peel Oil to add lustre and sheen to hair.
Benefits : Provides body, manageability and shine.
Ph Level: 4.5-5.5
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Pure Curl Prep (Previously True Curls Activating Tonic)                  250ml / 1 ltr
Activating tonic for curly or permed hair
Revitalizes and defines natural or permed curls. Contains Lemon Grass and Orange Peel Oil to add lustre and sheen to hair.
Benefits : Provides body, manageability and shine
PH Level: 5.9-6.8
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Pure Curl Finish (Previously Instant Recall)                                   250ml / 1 ltr
Firm hold finishing spray for curly or permed hair
Locks in style ensuring incredible shine, softness and manageability. Contains Lavender, Arnica and Chamomile, which act as herbal therapy for conditioning.
Benefits : Looks in style, conditions and shield against environmental stress.
Ph Level: 3.4-4.0

Pure Moisture shampoo (Previously Moisture Scentsation Shampoo)              250ml / 1 ltr
Hydrating shampoo for dry hair and scalp
Hydrates and maintains moisture balance of dry hair and scalp. Contains Yucca and Geranium, both are powerful moisturizers that increase hair’s strength, body and shine.
Benefits : Deeply hydrates, strengthens and adds shine.
Ph Level: 5.5-6.5
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Pure Moisture conditioner (Previously Moisture Scentsation Conditioner)   200ml / 1 ltr
Hydrating conditioner for dry hair and scalp
Restores moisture balance of dry hair and scalp. Contains Sage, Geranium and Mint, which act as herbal therapy for healing and conditioning.
Benefits : Provides body, moisture and shine.
PH Level: 4-5

Pure Basic Shampoo (Previously Complete Shampoo)                      250ml / 1 ltr
Daily Shampoo for all hair types
Gently cleanses the hair with plant based ingredients. Contains coconut to nourish while cleansing. Cherry Bark and Lavender act as herbal therapy for conditioning.
Benefits : Maintains body, adds shine and moisturer.
PH Level: 5.7-6.7
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Pure Basic Conditioner (Previously Trumint Conditioner)            200ml / 1 ltr
Daily conditioner for all hair types
Provides instant detangling and lightweight conditioning in one step. Contains Peppermint and Rosemary to heal and condition while providing an energizing and aroma therapeutic feeling.
Benefits : Maintains body, adds shine and smooths.
PH Level: 4-5

Pure Shine Shampoo (Previously True Shine Shampoo)                  250ml
Shine enhancing shampoo for dull, coarse or brittle hair
Provides smooth, sleek hair with incredible shine. Contains Papaya to mildly exfoliate and moisturize hair and scalp. Green
Tea acts as an antioxidant, leaving hair healthy and shiny.
Benefits : Exfoliates, deactivates oxidants and moisturises.
PH Level: 5.7-6.7
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Pure Shine Drops (Previously True Shine Elixir)                                     50ml                      
Shine enhancing serum for dull, coarse or brittle hair
Smoothes, protects and adds lustre to even the most unruly hair. Contains Rice Bran Oil to improve the condition and
manageability of hair.
Benefits : Adds extreme shine and texture.
PH Level: N/A
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Pure Shine Spray                                                                                                         50ml
Shine enhancing spray for dull, coarse or brittle hair
Finishes style with exceptional lustre. Contains Mica Crystals to add shine and provide heat protection. Black Pepper
conditions the hair.
Benefits : Offers heat protection, adds shine and condition.
PH Level: N/A
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Pure Shine Conditioner (Previously True Shine Conditioner)        200ml
Shine enhancing conditioner for dull, coarse or brittle hair
Soothes and detangles while adding manageability and shine. Banana provides moisture and Green Tea acts as an antioxidant leaving hair healthy and shiny.
Benefits : Deactivates oxidants and deeply moisturises.
PH Level: 6-7

Pure Volume Shampoo (Previously Volumizing Shampoo)            250ml / 1 ltr
Thickening shampoo for fine, limp hair
Gently cleanses fine or limp hair while increasing its diameter. Contains Neutral Henna for fullness and shine. Grapefruit adds an energizing fragrance.
Benefits : Provides volume, strength and shine.
Ph Level: 4.5-5.5
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Pure Volume Conditioner (Previously Thickening Conditioner)    200ml / 1 ltr
Thickening conditioner for fine, limp hair
Conditions while increasing the diameter of the hair. Contains Neutral Henna for fullness and shine. Seaweed Extract aids in moisture retention to prevent drying.
Benefits : Provides volume and strength.
Ph Level: 5-6
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Pure Volume Gel (Previously Gel-Lotion)                                                    200ml
Styling gel for fine, limp hair
Provides excellent control and body without weighing hair down. Contains Aloe Vera and Arnica to nourish, moisturize and add shine.
Benefits : Add volume, texture and shine
Ph Level: 5.5-6.5

Pure Finish Gel (Previously Weightless Styling Gel)                           200ml
Firm Hold gel for all hair types
Adds support to difficult to hold styles. Contains Mica Crystals for extraordinary shine and thermal protection. Grapefruit acts as a conditioning agent.
Benefits : Offers heat protection, adds volume and condition.
Ph Level: 6-7
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Pure Style Gel (Previously Gelsential)                                                           200ml
Medium hold gel for all hair types
Provides great hold and shine when sculpting. Contains Mica Crystals and Yarrow for heat protection and extraordinary shine.
Benefits :Offers heat protection, condition and shines.
Ph Level: 6-7
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Pure Style Spray (Previously Exacting)                                                         250ml
Medium Hold flexible spray for all hair types
Provides medium hold when workability is important. Contains Comfrey and Elderflower to soothe, soften and purify hair.
Benefits : Holds, softens and helps purify.
Ph Level: 6.5-7.5
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Pure Finish Spray (Previously Zeroscent)                                                  250ml
Scent-free, firm hold finishing spray for all hair types.
Provides strong hold for styling or finishing. Contains Comfrey and Elderflower to soothe, soften and purify hair.
Benefits : Holds, softens and helps purify.
Ph Level: 8.5-9.0
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Pure Pomade (Previously Pomade)                                                                  80ml
Pomade for all hair types.
Provides soft control and extreme shine on wet or dry hair. Contains Avocado to create hold without build up. Mica Crystals offer heat protection and shine.
Benefits : Offers heat protection, defines and adds shine.

Pure Detox Shampoo (Previously Molasses Purifier)                           250ml
Detoxifying shampoo for heavy build up and impurities
Removes build up and chlorine from hair. Contains Molasses and Baking Soda to gently cleanses and remove impurities. Recommended before a chemical service.
Benefits : Gently cleanses and removes impurities.
PH Level: 7-8
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Pure Gentle Shampoo (Previously Nourishing Shampoo)                 250ml / 1 ltr
Intense treatment for weak or damaged hair
Cleanses hair without harshness. Contains Watercress, high in Vitamin A, which has healing and relaxing properties. Aloe Extract adds moisture and promotes gentle healing.
Benefits : Helps promote healingand smoothes.
PH Level: 5.6-6.4
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Pure Thermal Protect Spray (Previously Sets)                                         250ml
Leave in treatment for sensitive skin and scalp
Protects from heat and locks in style for all day hold. Contains Aloe Vera and Sage for protection and conditioning.
Benefits : Helps protect against heat and damage.
PH Level: 7.3-7.7
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Pure Recovery Conditioner (Previously Recoup)                                    200ml / 1 ltr
Intense treatment for weak or damaged hair
Treatment that can be used bi-weekly or more frequently to replenish weak, fragile hair. Contains Lavender and Mint to soothe and condition while providing a calming aroma therapeutic experience.
Benefits : Helps restore, strengthen and add shine.
PH Level: 4-5
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Pure Gentle Conditioner (Previously Nourishing Conditioner)     200ml / 1 ltr
Leave in treatment for sensitive skin and scalp
Nourishes, locks in moisture and provides protection from environmental stresses. Contains Aloe Vera to smooth and heal. Passion Flower provides a balancing aroma therapeutic experience.
Benefits : Helps promote strength, moisturises and smooths.
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Herbal Remedy
Leave-in treatment
Abba Herbal Remedy Leave-in Treatments are specialized solutions that work intensively to penetrate the hair shaft and deeply hydrate the cuticle.  Herbal Remedy Treatments can be used on all hair types and are Sulfate Free, DEA Free, Paraben Free and 100% Vegan.

Treatments are available in 2 sizes. Ampoules and 4oz retail sprays. Choose from 3 specific formulas: Pure Moisture, Pure Colour Protect and Pure Volume. For optimal results, use with the corresponding Abba shampoo and conditioner.